Recreating apartment number 31, Cambon street, Paris where designer Coco Chanel once lived, spending time sublimating with the fire of passion and desire, the performance space for the Chanel Haute Couture Spring-Summer 2017 collection is designed like a

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From idea to sketch

Between Creative Director Karl Lagerfeld and his close collaborator – Studio Director Virginie Viard, there is always an invisible thread closely linked in thinking.

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Performance space for Chanel Haute Couture Spring-Summer 2017 collection

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

The ending of the Chanel Haute Couture Spring-Summer 2017 collection

Demonstrating the close relationship between inspiration and works of art, Creative Director Karl Lagerfeld combines the language of design and sculpture, applying layout processing techniques with belt details to create a highlight for the bracelet.

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Sculpture Spoon Woman (1926) by sculptor Alberto Giacometti

After completing the sketch, Studio Director Virginie Viard was entrusted with the responsibility of acting as a bridge between Creative Director Karl Lagerfeld and Chanel’s traditional craft workshops.

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Studio director Virginie Viard

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

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Realize dream

Playing the role of coordinator, Studio Director Virginie Viard gradually realized the dreams of Creative Director Karl Lagerfeld.

While still on the sketch, the realized idea was researched and modeled in 3D until the complete costume layout was formed.

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Decorative pattern template based on sketches by Creative Director Karl Lagerfeld

At the Lesage traditional craft workshop, a group of artisans attach details of rolled metal pieces, sequins and stones using the reverse Lunéville crochet technique so that the front of the hook is upside down and embroidered.

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

The Lunéville crochet technique is reversed so that the front hook side is upside down and embroidered

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

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Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Metal details, sequins, and rhinestones

After completion, the patterned fabric made at the Lesage and Lemaire factories is transferred to Chanel’s sewing factory where workers will assemble it.

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Segmenting and assembling the patterned fabric part on the mannequin

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Segmenting and assembling the patterned fabric part on the mannequin

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Costume try-on segment before performance day

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Complete design

Chanel Haute Couture Spring-Summer 2017 – Hands that make dreams come true

Backstage area of the show

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