The Elephant Crisis Fund estimates that between 20% and 30% of the world’s elephant population has disappeared due to an increase in poaching since 2009. To support

We’ve been working on a secret project for a while now and I’m beyond thrilled to announce our latest collaboration in support of the @ElephantCrisisFund, @LOEWE has launched a limited edition Elephant Mini Bag in collaboration with @KnotOnMyPlanet, featuring beadwork by

A post shared by Doutzen Kroes (@doutzen) on Jul 16, 2018 at 7:30am PDT

Elephant-shaped bag with handcrafted stone decorative details by Samburu female artisans.

Loewe creative director Jonathan Anderson became interested in elephant conservation after seeing Knot On My Planet’s activities.

Now on – A limited edition Elephant Mini Bag, launched in collaboration with #KnotOnMyPlanet and its global ambassador @doutzen The house´s signature bag has been adorned with handcrafted beadwork by women from the Samburu Trust in northern Kenya, who live among

A post shared by LOEWE (@loewe) on July 16, 2018 at 10:03am PDT

Loewe shared about the collection and campaign to protect elephants on the brand’s Instagram page.

Loewe traveled to Kenya and worked with the women at the Samburu workshop to better understand their unique beading craft.

Elephant shaped bags and the special meaning behind each design

The decorative details on the bag are completely handmade by Samburu women in Kenya.

Elephant shaped bags and the special meaning behind each design

(Photo: Loewe)

The Samburu people of Northern Kenya are long-time supporters of Save The Elephants.

All sales of this elephant bag collection will be donated to the organization’s funds to support the Knot On My Planet campaign.

Elephant shaped bags and the special meaning behind each design

Fashion world

Building sustainable fashion is simpler than you think

The Knot On My Planet campaign is a project in collaboration with many stars, influencers and brands aiming to raise funds for initiatives to stop poaching and ivory trade.

How cute is the elephant bag with beadwork made by Samburu women in Kenya!?

A post shared by Gisele Bündchen (@gisele) on Jul 16, 2018 at 7:58am PDT

So happy to be supporting the #KnotOnMyPlanet campaign with my new @LOEWE Elephant bag made in collaboration with women from the Samburu Workshop.

A post shared by Behati Prinsloo Levine (@behatiprinsloo) on Jul 16, 2018 at 8:12am PDT

For the love of elephants 🐘 ❤️ this beautiful bag supports @elephantcrisisfund.

A post shared by Karlie Kloss (@karliekloss) on Jul 16, 2018 at 3:35pm PDT

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