On this occasion, young people have the opportunity to interact directly with leading industry experts to directly answer questions related to how to realize their dream of building a business brand.

Photo source: ELLE.VN

Guests coming to share (from left to right): fashion lecturer Lam Hong Lan, Creative Director Dzung Yoko, designer Lam Gia Khang, marketing expert Tran Ha Mi and host – Editorial Secretary

[ELLE Fashion Function 2017] – How to build a brand and do fashion business?

Photo source: ELLE.VN

Ms. Tran Ha Mi – Fashion Marketing Expert, former Marketing Director of ELLE Magazine shared her experiences and insights about the Vietnamese fashion market in recent years.

[ELLE Fashion Function 2017] – How to build a brand and do fashion business?

Ms. Tran Ha Mi – Fashion Marketing Expert, former Marketing Director of ELLE Magazine shared her experiences and insights about the Vietnamese fashion market in recent years.

Ms. Tran Ha Mi – Fashion Marketing Expert, former Marketing Director of ELLE Magazine shared her experiences and insights about the Vietnamese fashion market in recent years.

[ELLE Fashion Function 2017] – How to build a brand and do fashion business?

Designer Lam Gia Khang

At the seminar, Ms. Lam Hong Lan briefly explained how to identify the target market for the fashion business, develop promotional ideas and develop themes for each product line, thereby spreading the word.

[ELLE Fashion Function 2017] – How to build a brand and do fashion business?

Fashion lecturer – Ms. Lam Hong Lan

Creative Director – Mr. Dzung Yoko captured the attention of the entire auditorium when emphasizing the core value of building a fashion business brand – which is the story hidden deep within each product.

[ELLE Fashion Function 2017] – How to build a brand and do fashion business?

Creative Director of ELLE Vietnam Magazine – Dzung Yoko

At the same time, at the discussion, the guests together answered interesting questions posed by the audience.

Photo source: ELLE.VN

At the end of the discussion, there was an award ceremony for 4 excellent students with 4 projects that won the ELLE Fashion Road Trip voting contest.

– Le Nguyen Phuong Thao – University of Architecture

– Phan Le Tien Dat – Ton Duc Thang University

– To Thuy Quynh Nhi – Ton Duc Thang University

– Nguyen Duc Thien – Ton Duc Thang University

Four talented students from universities in each design major were awarded 4 scholarships worth a total of 120 million VND from the Vietnamese American Society (VUS) English Center and displayed their collections at the ELLE Fashion Show.

Collections displayed at ELLE Fashion Journey2017

The program is accompanied by partners: Menard, Australian Consulate, Fly Beyond Tonight, RMIT, Woolmark, Eva de Eva, Levi’s, Nomad MGMT, Su:m37, Jino Salon system, L’Oréal Professionnel, Leflair