ELLE has penetrated into every `cell` in the `evolution` of CHANEL’s pineapple hat design journey;

In H&M’s Conscious Exclusive collection, pandan leaves, hemp, coastal waste and recycled glass were used.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Fashion world

#ELLEGreenTalk: Upcycling – The card that turns the tide for sustainable fashion is `cloned` globally

WEAVING FABRIC FROM MUSHROOMS, WHY NOT?

Promising innovations belong to materials.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Hugo Boss uses pineapple leather for its sports shoe collection.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Chanel’s pineapple hat design.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Gucci launches its own vegan leather.

Matt Scullin is the CEO of biotech company MycoWorks.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

(Photo: @mycoworks)

Most recently, Hermès collaborated with Mycoworks to produce a bag made of Mycelium fabric called Sylvania.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Hermès has collaborated with biomaterials company MycoWorks to produce a Mycelium leather version of the Victoria handbag.

When asked Yvonne Taylor – Senior Manager of joint development projects with British businesses at animal rights charity PETA, is the status of `vegan` leather growing?

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

MycoWorks Reishi leather is ready to innovate any design.

But will MycoWorks encounter a mixed reaction from the fashion industry when its Fine Mycelium leather first hits the market?

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Fashion world

#ELLEGreenTalk: Is the vintage market about to `crush` fast fashion?

Our Fine Mycelium fabric is different than what anyone has ever seen or seen.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Our Fine Mycelium fabric is different than what anyone has ever seen or seen.

Our Fine Mycelium fabric is different than what anyone has ever seen or seen.

Our Fine Mycelium fabric is different than what anyone has ever seen or seen.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Raw silk by Evolved by Nature.

In France, Ecopel is leading in the field of artificial fur production and cooperates with more than 300 fashion brands that have committed not to use fur.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Ecopel’s vegetable fur can also possess the same rich colors and textures as fur.

PETA’s Yvonne Taylor is a fan of the brand, claiming that one of the most interesting materials on the market today is Ecopel’s Koba fur – the world’s first faux fur made from plants.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Sophia Loren wore Stella McCartney’s Koba fur coat on Instagram.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Koba fur.

Back in 2018, the British Fashion Council banned animal fur from all shows at London Fashion Week.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Fur items were sold in San Francisco before the ban was enacted.

“It’s easy to see that a vegan fashion revolution is happening,” Taylor said.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

Vegan Fashion Week in Los Angeles.

Most of the world’s famous fashion houses have stopped using fur, instead, they experiment and develop advanced vegan leathers.

#ELLEGreenTalk: Enter the luxury era of vegan fashion with new materials

The Stella McCartney Spring-Summer 2022 embellished mini dress is encrusted with hundreds of lead-free crystals and an iridescent Falabella bag with a recycled copper strap.