Trend leader

In the field of beauty, Korea is considered the country with the most advanced level of development with research and inventions about 10 years ahead of Western countries.

Every year, there are `new recruits` who are debuted under the expectations of women.

Korea has sparked a new skin care trend with fermented cosmetics

Why are fermented cosmetics so ‘hot’?

The concept of fermented cosmetics is quite strange to most women, but everyone knows what fermentation is through a very familiar aspect of daily life – food.

The same goes for cosmetics, fermentation is the process of breaking down nutrients so that the ingredients are absorbed faster and deeper in each skin cell.

Fermented cosmetics are the hottest skin care products of 2016
Fermented cosmetics are the hottest skin care products of 2016

Su:m37 is the most famous fermented cosmetics brand in Korea today with all naturally fermented skin care products.

Although they have only appeared widely in Korea in the past 2 years, fermented cosmetics have quickly created a ‘fever’ because the results they bring are very clear.

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