The world is closed

Until about a decade ago, there was an unspoken etiquette when you sat in the front row of a fashion show: Don’t look forward.

It’s hard to believe, but before the beginning of the 21st century, only veteran editors dared to pick up the camera and take a snapshot of a model walking by.

But if anyone else dares to offend this, they will not be treated the same way.

Taking photos without permission is taboo, as the fashion industry is a narrow community of designers, editors and retailers.

Digital fashion

In the mid-2000s, bloggers changed these precedents.

Fashion guerrillas hold up their digital cameras, iPhones, and iPads to capture dramatic moments on the runway – and the surrounding atmosphere – and directly convey these to readers.

The first generation of bloggers such as Bryan Yambao, Susanna Lau, Tavi Gevinson, and Scott Schuman took a contrary stance to the majority.

Before long, the fashion world signaled its enthusiastic approval.

Veteran editors realized that these creative young men and women—many of whom had paid no fees for mundane tasks like getting coffee or ironing sample clothes—were now

Gradually, traditional media responded.

With everyone from major newspaper editors to creative directors and senior critics getting into the social media game, the unique advantage that social media once gave bloggers is no longer available.

The gap between the classics and the flashy revolutions of fashion has narrowed, the differences between them are negligible.

The end of the golden age of fashion bloggers?

Bryanboy told me he doesn’t consider himself an insider, but what’s happened shows that his generation of bloggers is no longer just made up of outsiders.

Fashion followers can thank bloggers for making fashion reporting more democratic and forcing design houses to accept (and then exploit) the fact that there is virtually no communication.

“The difference with the first generation is that (most of us) rarely put ourselves on blogs.

“Who am I to say don’t take the bag, or don’t take advantage of the opportunity,” Schuman added.

“We are approaching contact point.

While the online world may be limitless, the guest list in the real world is finite.

“In the original network, it was very clear who did what,” said Rachna Shah, chief executive officer of KCD Digital.

As Leandra Medine, founder of Man Repeller, wrote in an email, personal blogs “still seem to get incredible attention – which is incredibly admirable in its own right – just like the stars do.”

The blog is more about lifestyle content with a lot of nuance, context and personal opinions “taking a little longer to skillfully position yourself with your point of view and gain followers”, Medine

However, traditional media will not give up the playing field easily.