Valentine’s Day or Valentine’s Day originated in the West and was introduced to Japan in the 1930s. During the period of February and March, Valentine’s Day on February 14 and White Valentine on March 14 are very important in Japan.

(Source: Debby Hudson)

Origin of White Valentine’s Day

In the land of cherry blossoms, February 14 is the day girls give their men sweet chocolates.

Interesting things about White Valentine's Day in Japan

(Source: Jennifer Pallian)

That’s why there are two types of Chocolate on this day: Giri-choco (義理チョコ) and Honmei-choko (本命チョコ).

Interesting things about White Valentine's Day in Japan

(Giri-choco/ Source: 一般社団法人 日本ホームパーティー協会)

Interesting things about White Valentine's Day in Japan

(Honmei-choko/ Source: Locari)

To respond to the hearts of women, White Valentine’s Day, March 14, was born.

The first White Valentine’s Day was held in 1978. It was initiated by the National Confectionery Industry Association as a `reply day` to Valentine’s Day, that men should give back to women who gave them chocolate.

Interesting things about White Valentine's Day in Japan

(Source: www.today.com)

The phrase White Day and later White Valentine probably originates from the characteristic white color of that cloud-like marshmallow.

Interesting things about White Valentine's Day in Japan

Tips for living

Origin of Valentine’s Day February 14

Meaning of gifts

Unlike other countries in the world, Japan prefers to give chocolate on this occasion rather than expensive gifts or cards.

Because it is called White Valentine’s Day, white items are especially popular, such as white roses, white chocolate, cakes, marshmallows… and each gift has its own meaning.

If you receive a box of cakes, it means he wants to send you the words `I love you`, and if it is a box of candy, it means `I like you`.

(Source: Jade Wulfraat) cookies

The special feature of the gifts that men prepare to `return` to their other half is that it must be 3 times more valuable than the gift they received.

(Source: Wholesome Yum)

Japanese people pay great attention to choosing gifts, because it is not simply a material item, it also carries an `implicit message` to the recipient.

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