More than 97% of women everywhere share that beauty is not just a job among the countless things women need to do every day.

What do women around the world say about beauty?

Hair care is a basic need

99% of women shared that they use shampoo and 96% use conditioner every day.

86% of women in Japan wash their hair every day, while that number in Italy is 9%.

86% use hair styling products every day after cleaning their hair, but in Asian countries the habit of using hair styling products is still very low.

Skin care is paramount

60% of Vietnamese consumers choose to buy products because of the names of famous brands.

What do women around the world say about beauty?

Skin care is paramount

Special promotions and discounts attract people, but they only come back to buy a second time when they notice obvious changes in their skin.

Moisturizing and sunscreen: indispensable products

98% of women use lotion and 95% use sunscreen.

44% of women say they have never used anti-aging products.

In Asia, consumers spend 15 to 30 minutes on skin care every day.

Mascara and lipstick: makeup inspiration

95% of women use mascara and 90% use lipstick for beauty.

What do women around the world say about beauty?

Mascara and lipstick: makeup inspiration

Foundation is a particularly popular product in Korea, Japan, and Thailand.

The magazine is a reliable companion

40% of women around the world agree that ELLE is a trustworthy place to find beauty information and new products.

What do women around the world say about beauty?

The magazine is a reliable companion

Articles about makeup are most anticipated by readers in the US and Canada, while readers in Vietnam and India prefer articles about healthy lifestyle.